The Record of
Market Authority
A permanent editorial record recognizing one steward per market — recorded among celebrated peers and preserved within the PRIME Registry.
How Market Authority Is Recorded.
PRIME operates a controlled editorial registry that records one market authority per year — preserved as a permanent print and digital artifact.
Two Different Approaches to Authority.
Traditional real estate magazines were built for distribution and visibility within fixed print cycles. PRIME was built to record market authority as it exists in time — preserved as an editorial artifact across print, digital, and archive.
Traditional Magazine Model
- Issue-based distribution tied to print cycles
- Visibility limited to a single publication window
- Advertising-led placement structure
- Manual production and extended timelines
- Placements reset and expire with each issue
- Short-term awareness
- Value measured primarily in impressions
PRIME Editorial Record
- Market-by-market authority recorded annually
- Permanent registry supported by print editions
- Editorial recognition, not advertising placement
- Streamlined, controlled production system
- Authority assets that persist beyond a single issue
- Recognition that compounds over time
- Early-market positioning recorded at a fixed point in history
Two Approaches to Market Presence
Advertising Placements
- Template-driven layouts
- Multiple proofing cycles and revisions
- Visibility limited to distribution period
- Placements reset with each issue
- Designed for listings, not personal authority
- Minimal reuse beyond the magazine
- Short-term exposure
PRIME Editorial Record
- Editorial-first design standards
- Single-image submission · no revisions
- Permanent digital record with print editions
- Market-by-market authority positioning
- Reusable across presentations, digital, and print
- Built to compound credibility over time
- Standardized early placement pricing
What a PRIME Record Consists Of
Each PRIME placement follows a standardized editorial structure — designed to document market authority with consistency and restraint.
Editorial Front Cover
A professionally designed magazine cover rendered to PRIME’s editorial standards.
Single-Image Submission
Each record is built from one submitted photograph — no revisions, no creative back-and-forth.
Print & Digital Formats
Delivered in print-ready and digital formats for presentations, correspondence, and publication.
Digital Edition Placement
Included within PRIME’s digital edition alongside other recorded market leaders.
Image Refinement
Submitted photography is refined for clarity, balance, and tonal consistency.
Permanent Digital Record
Each placement remains accessible throughout the calendar year as part of the PRIME archive.
Market-Level Curation
Records are organized by market to preserve clarity, relevance, and authority.
Standardized Placement Fee
2026 placements are established at a fixed editorial rate.
PRIME, At a Glance
Context for the PRIME record — the audience, scale, and markets in which market authority is curated and referenced.
From the Record
Observations from agents whose placements now live inside the PRIME editorial archive.
Clarifications
A brief overview of how PRIME placements work.
What is included
Each placement consists of a professionally designed editorial front cover, delivered in print-ready and digital formats.
What content is required
One submitted image. PRIME handles layout, refinement, and formatting. No revisions or creative direction are required.
What the cover represents
PRIME covers are editorial records — not advertisements — designed to document market presence rather than promote listings.
How long it remains accessible
Each placement remains part of the PRIME digital archive throughout the calendar year.
How it is typically used
Most agents use their cover in presentations, correspondence, and digital profiles as a quiet signal of authority.
How placement is structured
Placements are offered at a fixed editorial rate and are limited by market to preserve clarity.
The Placement Process
A standardized editorial workflow, designed to be clear and uninterrupted.
1. Placement Is Secured
Once placement is confirmed, access is provided to submit the image used to create the record.
2. Editorial Construction
PRIME applies its editorial system — layout, refinement, and formatting — to construct the front cover.
3. Record Is Issued
The completed cover is delivered in print-ready and digital formats for use and reference.
Why PRIME Exists
PRIME was created to establish a lasting record of market authority — replacing fragmented, short-lived advertising with a clear editorial standard.
Editorial-First Presentation
PRIME covers are created as editorial artifacts, not advertisements — balancing portraiture, typography, and restraint to convey authority.
Standardized Visual Language
Each placement follows a unified visual system, ensuring clarity and consistency across markets and editions.
Minimal Input, Considered Output
A single submitted image is refined through PRIME’s editorial process into a finished cover.
Beyond Issue-Based Visibility
PRIME records remain accessible digitally throughout the year, extending relevance beyond traditional print cycles.
Market-Level Curation
Placements are organized by market to preserve distinction, context, and long-term credibility.
A Modern Editorial Infrastructure
PRIME replaces manual, fragmented workflows with a streamlined editorial system built for scale and consistency.
2026 Placement Is Now Open
PRIME placements are offered on a limited, market-by-market basis. Each placement records an agent’s presence within the 2026 PRIME editorial archive.
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Deliverables include print-ready files, digital formats, and web-optimized assets suitable for professional use.